The campaign caught the public’s attention immediately after launching on 4th November, which saw more people donating straight away than last year.
BookTrust raised a record £240,000, an incredible £47,000 over the target amount. The festive appeal forms part of the Letterbox project, which sends book parcels out to children who are vulnerable or in care. For many of these children, it’s the first time they have owned a book. BookTrust, the UK’s largest children’s reading charity, called on the public to donate £10 to donate a special book parcel and brighten up a child’s Christmas. Over 8,000 people made donations to the appeal and 12,480 parcels were delivered to the children.
The donations were made through the
E-commerce Solution for Dynamics 365 Portals solution supplied and implemented by Ashton Court. The solution, which is integrated with Dynamics 365 and Dynamcis 365 Portals, allows BookTrust's supporters to make regular or one-off donations securely over the Internet. To view the donations site please click
here.
Diana Gerald, BookTrust CEO, said: “We’re absolutely thrilled by the support from the public and thanks to so many generous donations, we have been able to send a festive gift of a book to each of the 12,250 children in our 2019 Letterbox programme." Ashton Court is pleased to have assisted BookTrust in the achievement of this fabulous outcome.
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